Even Hewlett-Packard’s much-maligned TouchPad flew off the shelves when HP cleaned house with a price reduction to $100 (from $500). Why is Apple going small when big is still such a big business? Because it can sell it for less.
#FIRE HD TABLET SOFTWARE#
As a software-driven company, we think about the software strategies first.” “It’s because we think the screen is too small to express the software. “The reason we make a 7-inch tablet isn’t because we don’t want to hit price point,” Jobs said during a now infamous 2010 earnings call. Jobs made cracks about having to sandpaper your fingers to work a smaller keyboard and use pinch-zoom effectively, but his money quote is really about money (and to an extent, the user experience). Apple CEO Steve Jobs castigated the idea of this smaller size, but he was often against things before he was for ‘em. Speaking of Apple, it’s widely expected to enter the 7-inch tablet sweepstakes this year, uncharacteristically late to the game it invented and saw Amazon expand. That description should remind you of a certain other tech visionary. It’s an instinct that’s also tempered by his penchant for the meticulous, and for making hardware that people actually crave. For a big-picture venturist like Amazon CEO Jeff Bezos, it’s easy to justify making little or no money on hardware.
Remember that the original Kindle, released five years ago, was priced at $400, $100 more than the far-more-versatile Fire HD tablet announced today.)Īmazon’s tablets are positioned to sell plenty from the Amazon store that Kindle users always have with them - books, electronics and, increasingly, streaming media. “We want to make money when people use our devices, not when they buy our devices.” (How things have changed. “How are these prices possible?” Bezos mused rhetorically near the end of a news conference announcing the new line of tablets.
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